Put your listings in front of the buyers who are actually moving
Instagram, Facebook, and Google campaigns built from your reels and listings, managed weekly, with every lead texted to you in seconds. You own the account. We run it.
Weekly Ad Report
Week of Mar 9
4 campaigns · 3 live
Ad spend
$1,040
Leads
21
Cost / lead
$49
Lake Nona · Just Listed
Live
Instagram + Facebook$412 · 9 leads · $46/lead
Winter Park · Open House
Live
Instagram Reels$180 · 4 leads · $45/lead
Seller Home-Value Search
Live
Google Search$355 · 6 leads · $59/lead
Retargeting · Site & Video Viewers
Paused
Meta + YouTube$93 · 2 leads · $47/lead
This week: paused the retargeting set while the new listing reel finishes, moved that budget to the Just Listed campaign, and rewrote the Google ad copy around price per square foot.
Illustrative report layout — sample numbers, not client results
Your account, your data
Creative from your own reels
Weekly report, monthly call
Why Boosting Doesn't Work
You tap Boost, spend $200, and get likes from people who will never buy a house.
The Boost button optimizes for engagement, not for someone in your market who can actually transact. Real campaigns are built the other way around.
The wrong audience
Boosted posts reach whoever will react — friends, other agents, people three states away. Nobody who is moving to Orlando in the next 90 days.
No landing, no lead
The ad sends people to your profile. They scroll, they leave, and there is no form, no follow-up, and no name in your CRM to show for the spend.
No one is watching
A campaign that is not checked every few days keeps spending on the ad that stopped working. Cost per lead drifts up and nobody notices until the invoice.
Managed ads point your video and your listings at the people most likely to call — then keep adjusting until the cost per lead is one you would happily pay all year.
From Ad To Text
The lead sees your listing. You get a text with their number.
Every campaign ends in a form, not a profile visit. The moment someone submits it, you get a text with who they are and what they clicked — and if you run our AI Responder, they've already had a reply and a booking link.
Ads built from the reels we already shot for you
Lead form inside the ad — no app to leave
Text alert to you within seconds
Optional instant AI reply and calendar booking
JB
Your name here
Sponsored
Just Listed · Lake Nona
4 bed · pool · $1.2M
Private tour this weekend?
Book
Text to you · 11:42 AM
New buyer lead from the Lake Nona ad — pre-approved, wants Saturday afternoon. Auto-reply sent, tour request in your calendar. Full conversation attached.
Illustrative ad and alert — sample listing, not a client campaign
What's Included
Everything between your listing and the lead's phone number.
Campaign strategy for each listing and for your brand
Ad creative cut from your reels, photos, and drone footage
Fair Housing compliant audience targeting
Lead forms and landing pages that capture name and phone
Instant text alert to you on every lead
Performance checks every few days and budget shifts
One-page weekly report in plain English
Monthly strategy call to plan the next listings
Management fees do not include ad spend, which you pay directly to Meta and Google at a ceiling you set. Housing ads run under each platform's Special Ad Category rules, which limit targeting options. We do not guarantee a number of leads, appointments, or closings — results depend on your market, listings, creative, and budget. Reports and screens on this page are illustrative layouts with sample numbers, not client results.
Live in about two weeks. Your time: one call and a few approvals.
We already shoot your listings. Ads are where that footage goes to work.
01Days 1–3
Strategy call & access
Thirty minutes on your market, your listings, and your budget. Then you grant us partner access to your Meta Business and Google Ads accounts — they stay in your name and you can revoke access any time.
02Days 3–10
Build the campaigns
Audiences by neighborhood and life stage, ad creative cut from your reels and photos, and a landing page or lead form that captures the name and phone number before they leave.
03Week 2
Launch & connect
Campaigns go live. Every lead texts you within seconds and lands in your CRM or inbox. If you also run our AI Responder, the lead gets an instant reply and a booking link before you even see the text.
04Every week
Optimize & report
We check performance every few days, pause what is not working, shift budget to what is, and send you a one-page report every Monday. One strategy call a month to plan the next listings.
Timelines are typical, not guaranteed. Ad platform review, account access, and how quickly we get your listings and creative all move the launch date.
Plans
A flat monthly management fee. Ad spend goes straight to the platforms.
Pick a starting point and we'll confirm scope on the call. Every plan is month-to-month with no setup fee for existing video clients.
Listing Ads
From
$650/mo
Best for agents who want every listing in front of local buyers the week it hits the market
Instagram & Facebook campaigns for up to 2 active listings
Just Listed, Open House, and Just Sold ads
Creative cut from your ReelEstate reels & photos
Neighborhood and life-stage audience targeting
Lead form with instant text alert to you
Weekly one-page report
Recommended ad spend: $500–$1,000/mo, paid to the platforms
Most Popular
Brand + Lead Ads
From
$997/mo
Best for agents who want listing ads plus a steady flow of buyer and seller leads
Everything in Listing Ads, plus:
Up to 4 active listings at a time
Google Search ads for home-value and buyer searches
Retargeting for everyone who watched your video or visited your site
Agent brand campaign that keeps you in front of past clients
Landing page for lead capture, built and hosted by us
Monthly strategy call
Recommended ad spend: $1,000–$2,500/mo
Full-Funnel Ads
From
$1,497/mo
Best for top producers and teams running listings, brand, and lead campaigns in more than one market
Everything in Brand + Lead Ads, plus:
Unlimited active listings
YouTube and Google Display campaigns
Spanish and Portuguese ad variants for bilingual markets
Two markets (for example Orlando and Miami)
AI Responder included: instant reply and booking link on every lead
CRM sync and automated follow-up sequences
Recommended ad spend: $2,500/mo and up
Prices are the management fee and are starting anchors for typical scope, not a quote. Ad spend is separate, paid by you directly to Meta and Google, and you set the ceiling. No long-term contract. We do not guarantee a number of leads, showings, or closings — results depend on your market, your listings, and your budget.
Questions
The things agents ask before they hand us their ad account.
Whose ad account is it?
Yours. Campaigns run inside your own Meta Business Manager and Google Ads account, billed to your card, with us added as a partner. You see every dollar in real time, the pixel data and audiences stay with you, and if you ever leave, you remove our access and keep everything.
How much should I spend on ads?
Enough for the platforms to learn who converts, which in Central Florida usually means at least $500 a month on Meta for a single listing and $1,000 or more once Google Search is in the mix. We'll recommend a number on the call based on your listings and price point, and you set the cap.
Do I need to be a ReelEstate video client?
No, but it helps. Ads perform on creative, and agents who already have our reels and photos launch faster and usually see a lower cost per lead. If you don't have footage yet, we can quote a shoot alongside the first month.
What kind of leads will I get?
Listing campaigns bring buyers asking about a specific home and neighbors curious about value. Home-value search campaigns bring sellers a few months out. Every lead comes with the name, phone, and what they clicked, and we tune audiences toward the ones that turn into conversations.
How fast will I see results?
Leads usually start within the first week a campaign is live. Cost per lead settles over the first four to six weeks as the platforms learn and we cut what isn't working. We won't promise a number of leads or closings, because no honest ad manager can.
Are the ads Fair Housing compliant?
Yes. Housing ads on Meta and Google run under Special Ad Category rules, which restrict targeting by age, gender, ZIP code, and interests. We build inside those rules, write copy that describes the property and not the buyer, and flag anything that would trip a review.
What if I only want ads for one listing?
Ask us for a single-listing launch. It's a one-time campaign build with two weeks of management, priced per listing, and it often makes sense for a luxury listing that deserves its own push. If you list regularly, the monthly plan costs less per listing.
Can I stop whenever?
Yes. Management is month-to-month. Give us notice before your next billing date, we pause the campaigns, and you keep the account, the audiences, and every ad we built.
Not sure which plan fits? Tell us how many listings you carry and where, and we'll tell you honestly which one makes sense — including when the answer is a single-listing launch instead.