Client Apps & Onboarding
A branded app for your buyers and sellers — onboarding, milestones, documents, and updates in one place. Most agents send a group text. You hand them an app with their name on it.
Your Home Journey
1408 Lake Nona Blvd
Action needed
Upload proof of funds
Jessica · “Appraiser confirmed for Friday at 10am — I’ll be there.”
Illustrative product UI — not a client screenshot
The Part Nobody Builds
Clients don't remember how well you negotiated. They remember the four weeks after it — when they had no idea what was happening and felt rude asking again.
The group text
Inspection dates, lender requests, and the wire instructions all buried in a thread with two hundred messages and no way to search it.
The PDF attachment
Disclosures and checklists sent as attachments nobody can open properly on a phone — re-sent twice, signed late, chased by you.
“Any update?”
The question clients ask because the alternative is silence. It's also the moment they start wondering whether you're on top of this.
A client app doesn't close the deal faster. It removes the stretch of the deal that makes clients doubt you — and it's the thing they hand their phone to a friend to show.
Your Side Of It
Every deal you have open on one screen — what stage it's in, what document is missing, and who hasn't opened your last update. You stop reconstructing the week from your text messages.
Active Deals
4 open · 2 need youBuyer · Lake Nona
Appraisal
Seller · Winter Park
Inspection
Buyer · Dr. Phillips
Final walkthrough
Buyer · Baldwin Park
Under contract
Update a milestone once — the client’s app, their email, and their push notification all fire from the same change.
Illustrative product UI — sample pipeline, not client data
What Your Clients Get
Timelines depend on scope and how quickly we get your branding, content, and any MLS or CRM access. Home-screen install ships with every build; native App Store and Google Play submission is available as an add-on and is subject to each store's review. IDX/MLS data requires your MLS membership and board approval. Screens shown on this page are illustrative product UI, not screenshots of client work.
How It Works
You're not being handed a builder and wished luck. We build it, you review it twice, then it's yours.
One call and a short form: logo, colors, headshot, bio, and how you actually run a transaction. If you have brand files we use them. If you don't, we build a clean set with you.
Your milestones, your document checklist, your language — buyer side, seller side, or both. You approve a clickable mockup before a line of production code is written.
We build it on your domain and connect what you already use — calendar, e-sign, CRM. If you want IDX/MLS listings, we start the board-approval paperwork here because it's the long pole.
You get a link and a QR card to hand clients; it installs to their home screen in one tap. We stay on for hosting, updates, and support, and we're the ones your client emails when something breaks.
Timelines are typical, not guaranteed. Scope, MLS board approvals, and how quickly we get your branding and content all move the date, and brokerage platforms run longer. We'd rather tell you week six and hit it than promise week two.
Plans
Pick a starting point and we'll confirm the real scope on the call. Every plan includes hosting, updates, security patches, and support.
From
$1,900 + $99/mo
Best for agents who want every client to see exactly where their deal stands
From
$4,500 + $199/mo
Best for top producers whose brand should feel like a company, not a business card
Custom
Quote
Best for teams and brokerages who want one client experience across every agent
Prices are starting anchors for typical scope, not a quote. The monthly covers hosting, maintenance, security updates, and support — third-party services you choose to add (e-sign, IDX/MLS data feeds, SMS) are billed at cost. Month-to-month after the build; no long-term contract.
Questions
Not by default. Every build installs to the home screen in one tap from a link or QR code — it opens full-screen with your icon and behaves like an app, and it's live the day we launch. Native App Store and Google Play submission is available as an add-on; both stores review on their own schedule and against their own rules, so neither approval nor a date is something we can promise you.
Yours. Your name, your logo, your colors, your domain, your headshot and bio. There is no ReelEstate badge anywhere in the client experience. We're the people who build and maintain it — not a brand your clients ever see.
It stays yours. It lives in your app's database, we don't sell it or use it for anything except running your app, and you can request a full export at any time. Documents are stored encrypted, and access is limited to you, your client, and anyone you explicitly invite to that transaction.
Yes, with conditions that aren't ours. IDX/MLS display requires your active MLS membership and written approval from your local board, plus compliance with their display rules. We handle the technical integration and build to whatever rules they hand down — but the membership and the approval have to be in your name, and their timeline is theirs.
You keep your domain, your content, and a full export of your client data. It's month-to-month after the build, so you can stop whenever. The hosted app goes offline when the subscription ends — we get you your export before that happens, not after.
Yes. Seller journeys run on the same system with a different set of milestones — pre-list prep, photo and video day, launch, showing feedback, offers, and closing. Most agents launch both and choose which journey a client sees when they onboard them.
That's the Brokerage Platform tier: multi-agent accounts with roles and permissions, brokerage-level branding with per-agent profiles, and an admin view across every deal in the office. The Portal and Branded plans are licensed to a single agent.
About two hours in total — a kickoff call, one round of feedback on the mockup, and a short review before launch. After that, updating a client's milestone is one tap. If you want us to run the updates for you on active deals, that's a service add-on we'll quote.
Not sure which tier fits? Tell us how many deals you carry at once and we'll tell you which one makes sense — including when the honest answer is to start with the Portal.